New site coming soon – as seen in Dot Net Magazine

Tirfo Thuin New Web DesignAs many of you may have seen in this months Dot Net Magazine (Summer Edition), Tirfo Thuin has a new website that is soon to be built. Many thanks to frontend developer, digital designer and general web guru Paul Welsh (@Spacedawwwg) for creating a new one page website design for a feature called Website Build-Off.

The brief from dot net magazine:

‘Mock up the homepage for a site promoting a self-published book. Think about the niche it fills, its audience – and how you can persuade them to open their purses.’

The magazine contacted Paul as he has done some great features in the past for the magazine and, given that he knew I had a self published book and had some assets from the cover design all ready to go, he jumped at the chance.

Paul’s aim was:

“To make the book seem as if it could have been released by a top publisher. One fallback for self-publishers is the lack of availability to resources such as design. Unfortunately, bad design can easily make even the most fantastic product seem cheap and deter people from parting with their hard-earned cash (people really do judge a book by its cover).”

Once I pay Paul the almighty sum of a black americano from Starbucks as down-payment (other coffee outlets are available), the new site should be available. I’ll post and tweet when the site is live so people can let me know what they think.

Sneak preview of my promotional goodies

As many of you know my first fantasy fiction novel – Tirfo Thuin – is due to be released before the end of the year. In preparation for this I have been busy finishing my cover and getting some promotional goodies together. I’ll report back on how successful they are once I am a few months into 2012.

However, as the number of sales versus cost on most printed promotions is probably extremely low I decided to look into Vistaprint (other print companies are available). I get daily emails from Vistaprint for free items such as business cards, brochures, pens etc. You simply pay the postage. I gave it a go and the results are great.

I got 250 free premium business cards (which I can pop in Christmas cards or hand out to people I see with a Kindle on the tram). Whilst they are not entirely free I think this is a bargain at just £4.53. This cost covers £0.69 to use my own image as opposed to the templates they provide and the rest is postage. Even if it doesn’t pay of it not a huge risk due to the low cost.

TirfoThuin Business Card

Let me know what you think of the design – it is difficult to get across all the information you want to in such a small area. Also, feel free to share your experiences if you have taken similar approaches and have any good tips on how to promote your books offline.

Check out some of the offers here: http://www.vistaprint.co.uk. If you sign up for newsletters or purchase something you tend to get a lot more offers for free things in email newsletters.

 

Simple steps and resources for cover art design

It appears the dilemma of cover art is one that can really delay an author in their self publishing journey. Having spent 10 years+ in the graphic design and web design field this is the part of the journey I actually find easiest. However, I can imagine this is a real problem for some creatives who favour the actual writing and hide away from the cover design area completely

However, in the fast paced digital world of ebooks it is often the case that your cover will be the reason a buyer clicks to read more or simply skips over your books on to the next one that looks much more appealing. Your cover needs to be eye-catching (but not garish), suit the target market and, often, hint at themes within your book without giving anything away. I always find it nice to look at a cover once I have finished a book and think ‘oh yeah, I see why they put that on or did this a certain way.’

What makes a book stand out on a bookshelf?

There are several supplier and services you can look to do this for you – for a price. occasionally you might find a designer who is willing to do this for free (or very little) whilst they attempt to boost their portfolio.

If you would like to do this yourself, or at least give it a try, there are several free tools and some good resources you need to be aware of.

Number 1 – the software

Without this you aren’t going to get very far. A licence for Photoshop is going to set you back a fair bit and there are alternatives you can use that are free.

  • GIMP is the GNU Image Manipulation Program. It is a freely distributed piece of software for such tasks as photo retouching, image composition and image authoring. It works on many operating systems, in many languages
  • Paint.NET is free image and photo editing software for computers that run Windows. It features an intuitive and innovative user interface with support for layers, unlimited undo, special effects, and a wide variety of useful and powerful tools.
  • Pixlr is one of the most popular online photo editors in the world – offering Photoshop like functionality bu through a browser interface.

Number 2 – Imagery

The key factor here is cost. You will easily find free stock imagery if you look close enough (and check the terms and conditions carefully). Sometimes you might find imagery that you do not need to pay for but you must include a credit to the creator – not a bad price if the image is right. The final option is paying for an image. Again you must investigate that the terms and conditions allow you to use the image for this purpose (book print or e-book) but then it is just down to how much you want to pay.

  • stock.xchng – Browse through the categories of our huge gallery containing over 350.000 quality stock photos by more than 30.000 photographers!
  • Istockphoto – iStockphoto is the web’s original source for user-generated, royalty-free stock photos, illustrations, video, audio and Flash.
  • Shutterstock – Shutterstock is the largest subscription-based stock photo agency in the world.
  • Morguefile – The morgueFile free photo archive section. Here you can download a contribute to the free photo image archive.

Doing a simple Google search for Royalty Free images will provide several more sites that may be of help.

Number 3 – Typefaces

I would advise not going overboard with different fonts. Use a strong font for you book title that will be legible when the cover is thumbnail size. As a general rule of thumb make sure the type is legible at 15% of the size of the original book cover.

As with imagery, it is important to only use fonts you are licensed to do so. If you are purchasing fonts you need to buy ones that say ‘licenced for commercial use’ or follow whatever restrictions the owner of the typeface imposes. For example, as with imagery, there may be typefaces you can use by simply crediting the creator.

Number 4 – Inspiration

This is an easy one – search for books. Do searches on major stores such as Amazon and browse the local bookstores to see what jumps out at you and learn from the techniques they have used. If a particular cover stands out from the crowd work out why it caught your eye. Is it colour? Imagery? Placement of type?

Conclusion

The tools and resources are out there for you to create a cover that inspires readers. The main thing is research – research your target market, research other covers in your genre and research licence implications for images and fonts. If it doesn’t work out you always have a starting point to show a designer of the ideas you had to date.

Cover Design

Below is the cover design for my first novel. This encompasses several aspects of the story such as the large storm, reflection in the water, raven and the trees. These are all key parts to the story that the user will understand once the novel has been read.

Book Cover

Book Cover Design - Tirfo Thuin

Let me know your thoughts on this cover art. I am available to discuss cover art projects should anyone need a cover creating for an e-book or a printed publication.